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The more familiar you are with the features of your Business ...Create a free Google My Business account. Optimize your Google Maps listing. Add your products to Google shopping. Claim your Google Ads coupon. 1. Achieve high rankings in organic search. The first way to get free exposure on Google is to rank high on the organic search results for keywords besides your brand name. war of empirestruck route google maps Click on create an ad and it will take you to your Google AdWords account. 4. Fill in the details about your business, including the name, category, description, and phone number. 5. Click next and select the options for location, photos, posts, services, and reviews that you want to make visible to customers. 6.5. Calendar. You'll be asked to choose between three options for property availability: "Always", "Sometimes" and "One Time". 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